What is Sales Email Tracking?
Sales email tracking is a process for monitoring what impact a sales email will have to convert a lead to a sale. The concept of sales email tracking is more current than ever. Although standard email marketing metrics such as delivery, open and click-through rates are necessary to track, these metrics can only assess a directional trend from a sales conversion perspective. A new way of measuring the performance of a sales email is to look at the ratio of email responses to the total number of emails sent to sales qualified leads. By doing so a sales leader can determine the effectiveness of his/her team’s cold email approach for setting demos that lead to closed deals.