A sales cycle is the total amount of time it takes for a business-to-business (B2B) sales organization to close a sales deal, starting from the first time a customer is engaged to when the deal is won or closed.
A sales cycle is the total amount of time it takes for a business-to-business (B2B) sales organization to close a sales deal, starting from the first time a customer is engaged to when the deal is won or closed.