Post-purchase engagement is customer engagement specifically after at least order has been placed. It is an important part of customer retention strategy because any customer who has placed an order is much more valuable than a prospect.
The purpose of post-purchase engagement is to help buyers enjoy their items, to make them remember the brand and shop again. It enhances the shopping experience by helping customers use the products better and more – this adds value to the purchase. The insights on the customer’s behavior help create tailored emails that fit well with the person’s needs and interests. The more you know, the more you can do with post-purchase engagement:
- Keep them interested with content
- Offer special promotions
- Use coupons they’d like
- Invite them to a local offline event where you’ll take part
- Ask for feedback
- Open early pre-orders for a complementary product, etc.