Paid acquisition

Paid acquisition is when you win a new customer through a paid marketing channel. Usually, there’s a concrete acquisition cost per customer on each channel.

Such paid channels are: social media ads, Google AdWords, display ads, paid features in magazines, influencer campaigns, affiliate marketing and so on.

In order to grow and build financially stable business, we recommend keeping the costs of paid acquisition under 30% of customer lifetime value.

Does that look Greek to you? Do you need help with your Product, Strategy or Business? I can help, lets talk!