MRR Churn Rate (a.k.a. Gross Revenue Churn)

MRR Churn Rate (a.k.a. Gross Revenue Churn)

A percentage of MRR (Monthly Recurring Revenue) lost from existing customers at the start of the period for which MRR churn is calculated. MRR churn rate is always positive (positive churn rate means the company loses money), because it does not include upsell and cross-sell.

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