Gartner sees the term master content management (MCM) being used in two distinct senses: 1) MCM is the workflow process in which business and IT work together to ensure the uniformity, accuracy, stewardship and accountability of the enterprise’s official, shared information assets; in this case, content assets, such as employee, supplier and customer contracts, new customer intake forms and other content types that must be managed as enterprise information. 2) MCM is a consistent, official set of identifiers, attributes and taxonomies applied to unstructured information. As such it can be implemented in any content management system and linked to a master data management (MDM) application.