Integrated Marketing Management

Integrated marketing management (IMM) represents the business strategy, process automation and technologies required to integrate people, processes and technologies across the marketing ecosystem. IMM supports closed-loop marketing by integrating operational, executional and analytical marketing processes from concept/idea to planning to resource allocation to creation/project management to piloting to full-scale execution through to evaluation and analysis.

Does that look Greek to you? Do you need help with your Product, Strategy or Business? I can help, lets talk!