Email series is a type of an email marketing campaign consisting of more than one email. Its purpose is to drive engagement, traffic and sales from leads and existing customers. It’s called a series because there’s a connection between the individual emails and they might better create excitement and urgency in the customer.

One example would be:

Email 1: Send educational content about a new ingredient in your industry

Email 2: Unveil a new product using this new ingredient and open pre-orders

Email 3: Feature customers who ordered early and their feedback on the new product

Email 4: Release officially the new product

Email 5: Urge people to try this new product with a small discount

A good practice for email series is to mix content and promotions for a better shopping experience. Well targeted emails series can be the backbone of your email marketing strategy.