Email series

Email series is a type of an email marketing campaign consisting of more than one email. Its purpose is to drive engagement, traffic and sales from leads and existing customers. It’s called a series because there’s a connection between the individual emails and they might better create excitement and urgency in the customer.

One example would be:

Email 1: Send educational content about a new ingredient in your industry

Email 2: Unveil a new product using this new ingredient and open pre-orders

Email 3: Feature customers who ordered early and their feedback on the new product

Email 4: Release officially the new product

Email 5: Urge people to try this new product with a small discount

A good practice for email series is to mix content and promotions for a better shopping experience. Well targeted emails series can be the backbone of your email marketing strategy.

Does that look Greek to you? Do you need help with your Product, Strategy or Business? I can help, lets talk!