Ecommerce metrics

Ecommerce metrics are those sales, marketing, product management and customer metrics that help evaluate how an ecommerce business is performing. Among the most essential ecommerce metrics are:

  • Revenue
  • Conversion rate
  • Cost of acquisition
  • New customers
  • All retention metrics – retention rate, share of revenue from returning customers, time between orders, orders per customer, etc.
  • Average order value
  • Most sold products
  • Cart abandonment rate
  • Profit margin
  • Unit economics

No ecommerce business can improve and grow without tracking and optimizing for those ecommerce metrics. An ecommerce analytics and CRM tool can help.

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