Ecommerce metrics are those sales, marketing, product management and customer metrics that help evaluate how an ecommerce business is performing. Among the most essential ecommerce metrics are:
- Revenue
- Conversion rate
- Cost of acquisition
- New customers
- All retention metrics – retention rate, share of revenue from returning customers, time between orders, orders per customer, etc.
- Average order value
- Most sold products
- Cart abandonment rate
- Profit margin
- Unit economics
No ecommerce business can improve and grow without tracking and optimizing for those ecommerce metrics. An ecommerce analytics and CRM tool can help.