Direct Notification

This term refers to email, mobile numbers (SMS/text), and push notifications used to acquire potential subscribers and maintain engagement with current customers. Contact lists are purchased from third-party vendors and collected by the company itself at events such as symposiums, trade shows, panel discussions, and webinars. Email marketing continues to serve as the primary Direct Notification means. However, mobile and push notifications are growing in popularity because this tactic uses customer behavioral data to enhance conversion rates.

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