Customer relationship management (CRM) systems

Customer relationship management software acts as a database full of customer information. There are three types of CRM tools:

  1. Operational CRM: manages day-to-day information
  2. Analytical CRM: analyzes customer data and behavior
  3. Collaborative CRM: streamlines communication with customers and makes it easy to share information across any customer-facing department

Contact information, past interactions, and previous purchases can all be found in a CRM tool. CRM is designed to help sales reps create relationships with customers and give customers a personalized experience, resulting in more sales.

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