Customer lifetime

Customer lifetime is the entire period between first and last purchase of one client. It is how long they stay a customer.

Depending on the products, customer lifetime can be very long or very short. An online grocery store can serve people throughout their entire life, while a bridal dress store can hardly expect more than one order from a person.

Longer customer lifetime means better retention rate and higher customer lifetime value so it’s worth trying to prolong it if your products are suitable for that.

Does that look Greek to you? Do you need help with your Product, Strategy or Business? I can help, lets talk!