CPM (Cost Per Thousand)

CPM (Cost Per Thousand)

Cost per Thousand (CPM) in Email marketing is the cost of acquiring or reaching 1,000 recipients that exist either in yours or a rented list. For example, if you’ve bought an Email list (bad practice by the way!) for $1,000, your CPM is $1; which means that you pay $1 for every Email you have.

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