In broad terms the CCPA is a continuation of the California Constitution that says the right to privacy is inalienable. It forms part of California privacy legislation, which includes other legislation such as the Online Privacy Protection Act (CalOPPA), the Privacy Rights for California Minors in the Digital World Act, and—in particular—Shine the Light, which gives Californians the right to know how businesses handle their personal information.

The CCPA specifically gives California consumers the right to know the following from businesses that conduct commercial activities in the state:

• What personal information is being collected about them
• Whether their personal information is sold or disclosed—and to whom

It gives them the right to:

• Say no to the sale of personal information, and request it is deleted
• Request a copy of their personal information held by a business
• Not be discriminated against in price or product/services offered should they exercise their rights under the CCPA

Affected businesses need to put in place measures to ensure the above is possible.