Browse abandonment happens when someone visits your website, looks at some products but leaves without buying. It’s a normal shopping behavior in the consideration or loyalty stage where people want to see what’s going on your site. There’s less purchase intent than in cart abandonment, but it’s still worth fighting for a conversion.
If the casual browser is registered on your site or otherwise identifiable, an ecommerce CRM like Metrilo will catch the browse abandonment. Then, either manually or automatically you can have an email sent with the products viewed to try and convert the person.