Social marketers need to get serious to survive. You must understand owned, earned, paid, and dark social touchpoints and how they work together in a healthy social program. But this can be challenging. This guide breaks down the basic definitions of the different kinds of social and ways you can plan, optimize, and measure within them.
Download the guide to learn:
– Definitions for owned, earned, paid and dark social
– Where to start when planning and analyzing each area of social
– How to optimize and measure for each type
Definitions, Where to Begin, and How to Optimize
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Plan, optimize and measure for every social touchpoint.