Subject: How do you acquire customers?

Hey {{first_name}},
I’m doing some research about how businesses in [[lead’s industry]] are acquiring customers, and their primary concern is the difficulty (and expense) of ranking in Google and [[more specific industry pain point]].
Is this something that you’re also challenged with at {{company}}?
Some [[lead’s industry]] businesses have told me they focus on inbound marketing – things like blogging, ebooks, and webinars – and others have told me they rely strictly on PPC and paid traffic.
If you have a couple of minutes, would you be open to hopping on quick call? I’d be interested to see where {{company}} fits within this spectrum. It shouldn’t take more than 10 or so minutes and I can share with you some of the tactics that other businesses like yours have been using to great success
Let me know what works for you!