Subject: {{first_name}}, these website errors are preventing you from showing up in Google…

Hi {{first_name}},
I thought you’d like to know that customers are struggling to find your website due to several website errors. I did a quick scan of your website, and it’s available for you if you’re interested (no opt-in required).
My name is [[your name]], I’m the [[title]] of [[agency]].
I made this short [[1-page report]] exclusively for your business. If you follow the instructions in the report, you can boost website traffic by an estimated [[X% in less than 30 days] ]
Here’s that [[report]] again (it’s free).
[[your signature]]

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