Subject: Design and build great dashboards

Hi [first-name],

A dashboard is only as useful as the metrics you display. As statistician and data visualization expert Edward Tufte says: if the statistics are boring, you’ve got the wrong numbers.

So, what should be on your dashboard? What are the key metrics that your audience needs to stay focused and drive faster growth?

If you haven’t answered these critical questions yet, we’ve put together some handy guides to help you along the way. Defining KPIS: How to choose metrics that inspire action

Designing and Building Great Dashboards: 6 golden rules to successful dashboard design

We hope you find them useful, and please share any best practices you learn along the way with us @geckoboard on Twitter.

Cheers,

[your-name]

The Customer Success team
[your-business-address]

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