Keep your homepage uncluttered, simple, and engaging. Homepages must include some key elements: logo, a hero section with a clear statement and mission to tell visitors what to expect from your site or service, CTA, navigation menus, visually attractive color scheme, readable typography, social proof elements, information about your team. Don’t forget to display a unique value proposition on top of the homepage.Try featuring your best products or categories on your homepage to grasp prospects’ attention and drive them through the sales funnel.