Find out what makes your site untrustable to your visitors. Try adding trust icons and securing processing images with McAfee Secure. In most cases, trust badges instill trust in potential customers. You can test using a badge on checkout or the homepage. There are various types of trust icons such as money-back guarantees, customer support reassurance, shipping and return trust, payment trust, third-party endorsements, and more. Also, focus on other trust elements such as a professional site design, strong testimonials, years on the market (E.g. “Established in 1987”), etc.