In successful brands, consumers’ decision-making process is primarily driven by pre-planned marketing psychology. Consumers tend to care more about the ‘why’ part of using your product than the ‘what’ part. People are searching for solutions to solve their problems and that is why they consider your service or product. Give them powerful reasons why they should purchase it. Clearly explain how your product will be helpful for them. Why do they need those features? Sell to your prospects’ emotions by emphasizing the benefits over features and make sure they are visible so that they don’t have difficulty finding them.