Customer relationship management software acts as a database full of customer information. There are three types of CRM tools:
- Operational CRM: manages day-to-day information
- Analytical CRM: analyzes customer data and behavior
- Collaborative CRM: streamlines communication with customers and makes it easy to share information across any customer-facing department
Contact information, past interactions, and previous purchases can all be found in a CRM tool. CRM is designed to help sales reps create relationships with customers and give customers a personalized experience, resulting in more sales.