Buzzfeed’s growth has been based on a thorough understanding of the kind of content that works in the digital age – and how to distribute that content.

A typical example would be questionnaire format – for instance, “what kind of parent are you.” To find the answer, you complete a questionnaire and probably share the result on Facebook. Intrigued your friends do it too. Every Buzffed Post :-)

Examples:
https://blog.markgrowth.com/how-to-create-viral-content-with-studies-in-neuroscience-and-past-data-cab3c5445ecf