A/B Test Ideas
A/B Testing Ideas for SAAS & eCommerce Companies
HOMEPAGE PRODUCTS AND RECOMMENDATIONS
Position of personalized product recommendation container (higher vs. lower on the page)
Position of personalized product recommendation container (higher vs. lower on the page)
Position of personalized product recommendation container (higher vs. lower on the page)
Position of personalized product recommendation container (higher vs. lower on the page)
Position of personalized product recommendation container (higher vs. lower on the page)
Position of personalized product recommendation container (higher vs. lower on the page)
Position of personalized product recommendation container (higher vs. lower on the page)
Position of personalized product recommendation container (higher vs. lower on the page)
Position of personalized product recommendation container (higher vs. lower on the page)
POPUPS
Position of personalized product recommendation container (higher vs. lower on the page)
Position of personalized product recommendation container (higher vs. lower on the page)
HOMEPAGE HERO UNIT
Add product hotspots on hero unit creative to let customers easily buy products models are wearing
Using two types of animation via JS vs. CSS to measure page load speed
Casual vs professional headline copy to catch user’s attention
Testing different hero unit product photos
Adding featured customer reviews in different parts of the homepage
If user has items in the cart, show the items photo in homepage hero unit and mention they are not done checking out
Auto-playing vs pausing promotional video in the hero unit
Displaying different copy depending on how user found website (ads, search engine, etc)
Testing link vs. button styling on “shop now” CTAs in homepage hero unit
Show vs Hiding email newsletter signup form within hero unit
Promoting products in the hero unit vs. content and an email signup form
HOMEPAGE CONTENT AND DESIGN
Testing a completely different upgraded homepage design
Design of live chat icon – circular vs rectangular
Show vs Hiding customer support phone call option
Effect of additional link to “Sale” page
Simple vs. longer appointment booking form
Shorter vs longer homepage with more information, video, and testimonials
Homepage with only products vs more information and reviews
Testing the effect of Lighthouse support icon on conversion rate
Sending add to cart button clicks on homepage to cart vs. to the PDP
Significantly reduce copy and move call-to-action higher on page
Placing newer products higher on the homepage
HOMEPAGE SOCIAL PROOF
Testing effect of quotes from publications with logos
Adding images of celebrities who use the products for social proof
Show vs Hiding “Reseller Ratings” to increase customer trust
Add more UX emphasis (brighter, larger) to a charitable/social good aspect of the brand
DESKTOP NAVIGATION
Sticky vs. fixed desktop header navigation
Redesigning a header navigation (desktop)
“Sale” vs “Clearance” copy and color emphasis on that nav link
Categorizing certain products in different groups with different namings
Redesign mini cart dropdown to emphasize was/now anchor prices in cart items
Show vs Hiding sticky header with additional product categories
Show vs Hiding background color vs background image in navigation bar
Show vs Hiding “Deals” vs “Deals and Savings” in navigation
Reducing number of categories in the top navigation to the most popular products
Show vs Hiding link to “Sales” page in navbar
TOP OF PAGE PROMO BANNER
Sticky vs. fixed top of page promotion banner
Design optimization of promotion bar
Showing and hiding a countdown timer for when a sale ends
Show vs Hiding closeable banner with rotating discounts
Sticky vs non-sticky navigational bar
Closeable sticky vs non-sticky discount code banner on mobile
Show vs Hiding thin vs thick discount code banner
Show vs Hiding bright colored text on promotional banner
Testing a revolving carousel promotion bar vs. a static promotion bar
Show vs Hiding banner that emphasizes free shipping
MOBILE HAMBURGER MENU AND NAVIGATION
Linkbar in addition to hamburger menu
Test scrollable linkbar vs. linkbar in a grid
Bring emphasis to the hamburger menu with text vs icons vs colors
Test a mega menu inside mobile hamburger menu including swiping vs dropdowns
Test removing subcategories inside mobile menu and re-arranging and grouping menu items
Adding a number of items indicator on the mobile cart icon
If users have item in the cart, show a dropdown from cart icon with item name and price savings
Placing content in two columns vs stacking to improve load time
More clearly demarkating different categories of products inside the hamburger manu
Adding “Menu” text under the hamburger icon, to make it clearer for all users that it’s a menu
Testing fewer product categories inside the hamburger menu
Sticky vs Non-sticky full header navigation on mobile
LIVE CHAT
Test rectangular tab vs bottom right circle for live chat widget (Mobile Only)
Showing and hiding mobile live chat
“Contact” vs “Live Chat” icon
Adding a support icon and text link in the global navbar (instead of a support icon in lower right corner)
Add clear, prominent button on the PDP to “Order by phone” or talk to a stylist during business hours
FOOTER CONTENTS
Showing vs. Hiding UGC (User Generated Content) in Footer
LAYOUT AND DESIGN
Adding ability to filter items according to specific product details (color, size, etc)
Showing vs Hiding Quick Shop or Quick Look option for every product
Showing specific product details or stats near photo of every product
Showing product images from multiple angles of product on mouse hover
Adding color and refinement product filters for each specific product category
Showing vs Hiding brand logos under each product photo
Adding product dimensions and measurements next to each product listing (furniture)
Replace full product photos with zoomed in photos that show more product detail
Longer descriptions under product photos vs only product names
Testing different product names on listing page
Show vs Hiding available sizes of products on mouse hover
Show vs Hiding “pre-order” product label on pre-order products
Testing different arrangements of filters in the left sidebar of a product listing page
Show vs Hiding different product images (item alone, item removed from packaging, etc)
Testing different layouts and photo sizes of products on the mobile listing page
Increase size of product images
Show vs Hiding long vertical page vs shorter stacks of products
Add beautiful stylized, image heavy category banners on top of each category page
PRODUCT RECOMMENDATIONS
Adding interactive quiz to help user choose one product and reduce number of products on page (mobile)
Showing only the most popular products and hiding remaining behind “see more” link
Show vs Hiding a table to compare different products and their features
Interactive product recommendations based on what option(s) user selects
PAGE NAVIGATION
Showing vs Hiding number of products on a page
Showing vs Hiding recently viewed products container
Showing vs Hiding related categories at the top of the page
Testing more specific vs. more general terms for filter copy
Showing vs Hiding a carousel displaying various product styles at the top of the page
Redesign of listing page to look similar to homepage, have larger photos, more immersive, modern design
Show vs Hiding additional brand images
Show vs Hiding several vs fewer products on page
Placing items in a vertical vs horizontal layout
Testing different value propositions in listing page headline
Adding product benefit icons
Rearranging products by type instead of alphabetically
Adding additional information on who would benefit most from specific products
Adding logo and copy about specific patented material used in products
Show vs Hiding more product options
DISCOUNT CODES AND PROMOTIONS
Adding banners with discount codes and applying discount directly to product as percentage
Adding product-specific discount codes underneath each individual product
Displaying calculated savings as a percentage vs. dollar savings
Making was vs now pricing more prominent
Improving newsletter email signups by personalizing popup copy to product categories
Show promotional pricing for new customers only
SOCIAL PROOF DESIGN ADJUSTMENTS
Adding product review star ratings under each product
MOBILE NAVIGATION
Showing vs Hiding a sticky filter bar on mobile for easy access
Adding a clickable “scroll to top” button on mobile
Test a mega menu inside mobile hamburger menu with fewer categories
Allow mobile users to easily select (and remove) size filters
Showing vs Hiding additional, more specific, listing pages
Make sitewide header sticky on scroll vs. not sticky on scroll
SOCIAL PROOF DESIGN ADJUSTMENTS
Showing vs Hiding customer UGC (Instagram) photos of customers using the products
Changing placement of additional product options on the page
Showing vs Hiding customer reviews as a clickable link option
Adding “featured in” social proof icon on each product image
Show vs Hiding celebrity Instagram image and testimonial within description
Show vs Hiding highlighted customer testimonials
Move customer reviews above product description
Show vs Hiding “Quality Guaranteed” icon on product
Show vs Hiding customer testimonials in a highlighted box
PRICE AND SAVINGS EMPHASIS
Emphasizes savings as a percentage off the original price
Resize the rows of related product images so customers can see more content on the screen
Collapse parts of the description to highlight important details
Show vs Hiding additional options to allow user to bundle products for a discount
Show vs Hiding “Free Shipping” under purchase link
Show vs Hiding all available Sale products instead of a single product
Adding was vs now and percentage discount
Show vs Hiding emphasis on low price guarantee
Show vs Hiding default selection as subscription vs one-time purchase
Testing a full “build a box” flow vs regular ecommerce add to cart flow
Test preset quantity options (3, 6, 9, 12) vs. letting users choose any integer quantity
Showing a progress bar to receive a free gift after a certain cart size (to try to increase AOV)
Testing effect of 25% off promotion copy near add to cart button
Showing anchor price and savings amount of the subscription option to encourage more subscription sales
Testing different product pricing to find the optimal price point
Testing different free shipping thresholds (to increase AOV via free shipping threshold)
Showing a countdown timer on a promotion to create pricing urgency
Show vs Hiding anchor pricing (crossed-out original price)
Show vs Hiding “Free Shipping” and “Free Returns” text under “Add to Cart” button
Testing “Subscription” as the default selection on page load vs “One Time Purchase”
Show a discount to new visitors only with a “My first purchase” to encourage more first time purchases
PRODUCT DETAILS
Add option to view other products with the same print pattern
Add option to quickly access different products on the page in a pop-up window
Add category of “Suggested Items” to promote the best selling products
Add related categories of products near the Reviews
Moves description to top and bottom of product options
Show vs Hiding specific details of products and increasing photo size
Significantly increasing the amount of information about product
Show vs Hiding various sections of product description
Make product image move when clicked
Change size dropdown to show smallest (and cheapest) option vs. most popular option
Emphasize specific value proposition in PDP copy
Start image carousel with zoomed in product image instead of full size product image
Show vs Hiding full page popup that links info on how to choose the right product
Changing copy to highlight most impressive benefits of a specific product
Add lifestyle images of customers using products in their homes
Adding bullets of benefits near call to action and move call to action up
Adding customer-sourced suggestions on how they use the product throughout the day
Adding list of product benefits above order button
Adding copy of what a product tastes like
Moving link to size guide to a more prominent part of the PDP
Testing a large redesign involving product images, featured testimonials, free shipping copy and more
Testing product names: a scientific variation vs a more colloquial name
Testing single product quantities vs multiples
Changing product names from “Trial” pack to “Variety” back
Testing “single-serve” vs “travel pack” product names
Test different default selected flavors on page load for food PDPs
Showing vs. hiding afterpay or affirm payment option to see if it affects conversion rate or AOV
Testing “Variety” vs “Trial” vs “Sample” product name and description
PRODUCT RECOMMENDATIONS
Testing a recommended products container
Show vs Hiding dropdown with more products so users can create a bundle
Adding option to quickly add accessory items to order
Increasing the number of recommended products
Showing upsell items that compliment current product
Showing upsell bundle options for those buying one item
Add larger quantity “bundle” option as a promotional offer below add to cart button
DESIGN ADJUSTMENTS
Show vs Hiding in-person retail store information
Show vs Hiding copy and logo of specific patented materials used in the product
Adding reviews and live chat banner when users attempt to leave page
Show vs Hiding link to popup of current shipping times
Testing casual vs professional copy on “Buy Now” order link
Testing copy and design emphasis of appointment form call to action
Geotargeting: custom appointment form calls to action based on user location
Testing “Pre-order” vs “Sold Out” copy for out of stock item
Testing loading a cart drawer (slides in from right side) instead of loading separate cart page
“Add to Cart” area is sticky (fixed in one position) vs not sticky
Adding professional images of people using item
VIDEO AND IMAGES
Adding a video in gallery to describe product
Adding an explainer video to explain all options of a product underneath photo gallery
Testing an explainer video specifically on a bundle product
Test a promotional video on different positions on page
Adding explainer images (images with overlays of text with product details) in image carousel of PDP
Showing vs. Hiding image of model wearing apparel product in image carousel of PDP
BRAND VS COMPETITORS HIGHLIGHT
Show vs Hiding chart of benefits of brand versus competitors (with regards to specific products)
Adding photo comparing product details (dimensions) vs. competitors
MOBILE NAVIGATION
Adds sticky functionality to “Add to Cart” on mobile to make it more easily accessible for customers
Displays breadcrumbs to easily return to the main product category and keep shopping
Replaces dots with image thumbnails to indicate “additional images” on mobile PDP
Adjusting placement of review stars and social media buttons
Adding “Sale Ends” countdown timer on mobile
Add copy about how easy checkout is to complete on mobile and how much customers saved
Shorter vs. longer product descriptions and copy on PDP
Show vs Hiding copy to emphasize ease of checkout on mobile
Reduces amount of content and emphasize calls-to-action
Show vs Hiding call-to-action instead of hiding it by default
Show vs Hiding buttons with pricing options vs dropdrown with prices
Display promo code in a different place for first-time visitors
Show vs Hiding sticky “Add to Cart” button on bottom of screen
Reducing content to scannable bullets on mobile (to encourage reading more of the PDP on mobile)
Showing product image carousel first vs product title and description first on a mobile PDP
DISCOUNT CODES AND PROMOTIONS
Adjusts placement of discount code on page and makes it sticky
Showing vs Hiding promo code input box
Showing vs Hiding additional savings and adjusting text size
Adjusting text color to highlight savings
Showing vs Hiding discount code countdown timer on checkout page
Automatically adding discounts to products in cart
Show vs Hiding detailed summary of discount savings
Show vs Hiding duplicate promotional banner of when discounts will end
Show vs Hiding one active promo code near promo code box
Show vs Hiding discount code for user instead of automatically applying code
Show vs Hiding shipping in cart instead of in final step in checkout
Show vs Hiding a bar that shows progress to Free Shipping discount
PAGE DESIGN AND UX
Reduces legnth of checkout order form
Showing vs Hiding summary of products in cart in first step of checkout
Adding additional proceed to checkout button at the top of cart page
Showing vs Hiding suggested products before finalizing payment
Showing vs skipping a separate login page during checkout flow
Show vs Hiding detailed summary of customer order
Show vs Hiding estimated shipping dates at the top of checkout page
Show vs Hiding additional prompt to confirm product added to cart
Show vs Hiding link to FAQ page
Removing various trust badges and benefit copy on proceed to checkout modal to reduce distractions
Show vs Hiding link to view cart on proceed to checkout modal
Two page vs one page checkout
Show vs Hiding estimated shipping dates in both cart and checkout
Manual vs automatic address fill-in
Reducing elements in header so customer can focus on checkout
Testing effect of making phone number a mandatory field during checkout
Show vs Hiding optional information to complete checkout
Show vs Hiding why user bought the product
Allow users to choose from one-time and subscriptions (or vice versa) within cart
PAYMENT OPTIONS
Add Apple Pay payment option
PRODUCT RECOMMENDATIONS
Show vs Hiding prompt to add additional product to order
Show vs Hiding prompt to add specific product to order
Show vs Hiding additional products when adding items to cart
Show vs Hiding multiple upsell products
Show vs Hiding one upsell item based on what product customer has in cart
Adding an upsell popup when users are ready to checkout
Show vs Hiding upsells under customer’s cart items
Show vs Hiding upsells under order total
PERSONALIZED IMPROVEMENTS
Showing vs Hiding popup to save cart by creating an account
Allow user to save products in cart for later on desktop or mobile
Show vs Hiding prompt to create an account
Show vs Hiding link to popup to “Save Your Bag”
Highlighting and emphasizing savings during entire checkout process
Show vs Hiding all saving details of order total (savings, crossed out price, free shipping)
DROPDOWN MINI-CART
Showing vs Hiding PayPal button checkout option in cart
Cart popup vs loading a separate cart page
SECURITY DESIGN ADJUSTMENTS
Adding additional secure payment icons to cart
Adding PayPal Merchant credentials
Adding shopping guarantee
MOBILE NAVIGATION
Showing vs Hiding sections of checkout to reduce page length on mobile
Adding a link to save cart for later (aimed to increase user registrations and cross device purchasing)
DISCOUNT CODES AND PROMOTIONS
Adding blog-only discounts when mentioning or linking to products
SOCIAL PROOF DESIGN ADJUSTMENTS
Adding customer star ratings above product that’s mentioned in blog post
Adding more calls-to-action and increase number of displayed user reviews
PAGE NAVIGATION
Changing links to products using different colors so they visually pop more in a wall of text
Show vs Hiding link to product with bolder color
Show vs Hiding table of contents and moving product link higher on page
Show vs Hiding affiliate disclosure
Sticky vs. fixed navigation bar with new category labels
PRODUCT DETAILS
Adding product benefits and history of brand
Adding a callout box that highlights product as product of choice for a given blog post
Making calls-to-action and product links specific to the topic of the blog post (vs generic “view product” links on all posts)
PRODUCT RECOMMENDATIONS
Recommending individual products vs combined package products
Testing different flavors or models of a product in certain blog posts
Recommending a selection of products instead of just one
MOBILE NAVIGATION
Redesigning mobile blog layout with smaller images and text plus adding hamburger menu