It’s a universal truth that people love free stuff. When you have particularly evangelical fans and especially dedicated users, it makes sense to reward their hard work, and reinforce their helpful behaviour. To do that., it’s as simple as sending them something free, personal and awesome.

I’ve been on the receiving end of a handful of free gifts, and they never cease to make me feel recognised and grateful. You can experiment with:

• Branded postcards with space for a handwritten note
• Vinyl stickers to decorate laptops/folders/guitars/anything
• T-shirts
• Specially branded beers