A ‘success milestone’ is any form of positive interaction between your business and your users. We’ve talked earlier about the example of a CRM user closing a deal, but milestones come in all shapes and sizes: from someone using your accounting platform to successfully create and submit a tax return, through to a user selling one of their products thanks to your eCommerce software.

By tracking these milestones, you can engage with your users when they’re most grateful to your brand, and help reinforce a positive relationship. You prove that you care about the success of individual users, and you take the time to recognize their success (and if you’re not sure what constitutes a success milestone, simply ask your users!).