Free trials, signups and sales are the crucial conversions at their heart of your business. Unfortunately, they also require the biggest commitment from your users, and the greatest level of trust. Thankfully, you can earn that trust in gradual stages – driving visitors towards a major conversion with a series of smaller ‘micro’ conversions.

Instead of diving straight in to a sales offer, start by encouraging your user to signup to your mailing list, or download a free guide. Make their experience as rewarding and beneficial as possible, and when the time comes to promote a trial offer or demo, they’ll already have a ton of great experiences with your brand.