The humble checkbox can be a powerful tool for driving conversions. By adding a checkbox to a landing page, or even a homepage signup form, you’re asking your visitor to make a small and simple commitment to your brand.

Once they’ve ticked next to a benefit-focused button (something along the lines of ‘Yes! I’m ready to start saving time today!‘), they’ve enlisted the psychological power of commitment and consistency – making them much more likely to successfully continue with their form submission.