If you want people to signup to your mailing list, you need to give them a compelling reason to part with their email address.

Access to your blog content is a good reason, but your visitors could earn the same benefit by simply visiting your blog once a week. To boost conversions, we need to give them an exclusive offer. That’s where the content upgrade popup comes in.

Instead of promoting your everyday blog content, use blog subscription pop-ups to promote exclusive content. Create guides and resources that only blog subscribers can gain access to – and watch your conversion rates shoot up.