Using an analogy might be a good way to position your business to people who don’t know you. People know ubiquitous businesses like Uber and AirBnB. Tying yourself to a prominent business with an analogy – Uber for X, AirBnB for X, etc… – can help people immediately understand what you do. Rather than being confused by your ad, they’ll get the point instantly and know if it’s right for them.

Example:
“The Rolls Royce of razors”