Adding ‘>>’ to the end of your CTA button copy is a quick and easy way to drive more clicks and conversions. It’s a small psychological trick that gets users thinking that it’s a next step. Simply take your current CTA button copy – “Sign Up” – and add ‘>>’ to the end – “Sign Up >>”. You can A/B test your original CTA button copy and the ‘>>’ copy to see which one has a higher click rate.