Write business cases for digital optimization

1. Develop a roadmap that outlines the final goal of digital optimization and list as milestones the iterative cycles (and their steps) it will include.

List your optimization goals and outline the cycles of actions and the desired results you plan to execute to do reach those goals. Detail how your company will operate once you achieve digital optimization goals. Identify weaknesses in the current offering and explain how your planned actions tackle them. Name the key activities that must occur for digital transformation to succeed, and provide data to support the expected results.  You can present a similar optimization plan that yielded the wanted results as a success story.

2. Use the SMART goal framework - Specific, Measurable, Achievable, Relevant, and Time-bound - to outline the specific objectives for the business case.

Support the roadmap you created with actionable objectives that will drive the project. The goals you discuss should link directly to essential milestones in your roadmap and have a clear effect on digital optimization efforts.

3. Select KPIs that match your goals, like user lifetime value, to help you assess your digital optimization efforts.

Your digital optimization strategy should be founded on data, and the metrics you select should make the results tangible. For example, if you want to optimize your customer acquisition process, a useful metric is user lifetime value. If enhancing the customer experience is your goal, consider measuring your customer churn rate and net promoter score.

4. Explain the benefits of digital optimization and add budget and KPI thresholds to demonstrate the return on investment and quantify the impact of the proposal.

Quantifying the impact of digital optimization in your company is one of the most important aspects of the business case. Your organization’s leaders will need to see the ROI for the project before they will even hear you out. If your business case demonstrates how much money the company will save, decision-makers will be more likely to listen.

5. Enlist support from various teams and leaders in your organization.

When your business case outlines the benefits for several departments within the company, you have a better chance of getting management approval. This can also help foster buy-in and encourage adoption.