Use scarcity to increase sales
1. Use contrasting fonts and colors to clearly display the quantity of products remaining.
For example, Booking.com shows the number of available rooms in a clear, accurate, and persuasive way to trigger scarcity when they fall below a certain number.
2. Give customers a time limit to take action to receive their product by a certain date.
For example, Amazon creates urgency by adding a timer that urges customers to complete their order by a certain time to receive it the next day.
3. Run time-sensitive promotions and clearly display the deadline.
For example, Chubbies run a promotion each year called Fourth of Julyber, where they release a gift every hour with a purchase and customers have to make their purchase on a specific day at a specific hour to get the gift.
4. Run limited time, event-specific pre-order or pre-sale promotions guaranteeing shipping by a certain date.
For example, Chubbies release a special pre-sale item for the 4th of July with the guarantee that it will arrive right before the holiday.
5. Use countdown timers to clearly communicate time limits and create urgency.
For example, the dating app Bumble gives users 24 hours to start a conversation with their matches before the match disappears.
6. Inform your customers which products or variations are out of stock upfront.
For example, Bonobos tell customers which sizes and styles are out of stock, which is an effective way to show that the product is in high-demand and low supply.
7. Clearly show when products are low in stock and offer to alert your customers when out-of-stock products are back in stock.
For example, Modcloth optimizes for persuasive triggers by listing items that are low in stock on their product category pages.
8. Highlight unique products for limited times to create the perception of rarity.
For example, Frank & Oak highlights products every week in their This Week’s Highlights section.