Use Influencer Marketing in Ecommerce
1. Set an objective for your influencer marketing strategy, with common e-commerce objectives including boosting the results of a new product launch or reaching a new target audience.
2. Decide if you want to work with nano-influencers, micro-influencers or macro-influencers
nano-influencers - have <10K followers but are prioritized by the algorithms and typically have good engagement with a smaller audience. micro-influencers - have 10K-50K followers and have a wider reach but typically only 8-10% engagement rates. macro-influencers - have giant audiences but whose followers tend to be more diverse and less engaged.