Simplify your website design
1. Research your audience and the sites they visit most.
Look for case studies on design changes from said sites and how those affected key areas.
2. Create a mashup for your site with all the key components you identify.
Keep what works and get rid of or replace what doesn’t to streamline your design and increase user-friendliness.
3. Use large, high-resolution images with an attention-grabbing headline and company logo in the upper-left corner for ecommerce sites.
Obey the rules of cognitive fluency when you lay out your design and put things where visitors expect to find them. For example, position opt-ins on the right sidebar for blogs.
4. Communicate your brand colors, logo, and typeface clearly yet subtly.
Don’t add copy or images unless they communicate something your visitor cares about. Replace redundant copy and images with messages, utilizing skillful typography, logo, and color selection. Reduce copy and increase image size. Reduce headline length and simplify explainer animations. Never sacrifice clarity for the sake of being clever. Simplify your logo by keeping the primary mark of the brand, tweaking the shape and fine details. Test and retest to make it work at several sizes.
5. Replace multiple small images with one large image, many columns with one column, and utilize white space.
Less is more. A study by Google found that visually complex websites are consistently rated as less beautiful than their simpler counterparts.
6. Make sure your site fits the expectations for pricing, aesthetics, and speed.
Failed expectations include: Higher-than-expected price Inconsistent color scheme and symmetry Slow loading speed Low-res images.
7. Retain originality - a prototypical site doesn’t mean that every aspect of your site should fit that mold.
It only needs to play into the basic expectations of what site of that type should look like so no one rejects it on conscious and subconscious levels.