Set SMART Marketing Goals
1. Identify your company’s marketing goals and compile them into a list.
Initially, your goals may be general in nature. So, it’s best to narrow them down to align with a SMART goal framework. Some examples of concrete marketing goals include: Generating more leads. Driving more traffic to your website. Having a bigger social media following. Increasing the ROI of your marketing efforts.
2. Make each goal more specific by describing the exact results you want to achieve.
For example, change Have a bigger social media following to Increase the number of followers on our Instagram account.
3. Add a numerical value to make each goal measurable.
For example, turn Increase the number of followers on our Instagram account into Gain 500 new followers on our Instagram account.
4. Use your company’s past achievements to determine what’s realistically attainable with each goal.
For example, if your business only gained 100 new Instagram followers last month, aiming for 500 new followers may be unrealistic. However, if your business gained as many as 400 followers last month, then aiming for 500 new followers during the same amount of time can be attainable.
5. Make sure each goal is relevant to your company’s overarching mission.
For example, Increase our Instagram following by 500 new followers relates directly back to the original goal of having a larger social media following. Increasing your followers can drive brand awareness and reach.
6. Define a specific time period for achieving each goal.
For example, Gain 500 new followers on our Instagram account next month.
7. Formulate a strategy for achieving each SMART goal.
With a clear goal in mind, you and your team can implement specific strategies to achieve that goal in the required time frame. For the Gain 500 new followers on our Instagram account next month example, you could decide to hold a contest. Instagram users would need to follow your account before they can enter the contest to win a special prize.