Run a paid campaign on lookalike audiences

1. Define an objective for your ad campaign that aligns with your larger digital marketing and business goals.

2. Choose the networks on which to focus your campaign based on your objective, current brand presence, and audience preferences.

3. Identify the type of audience from which you want to create a lookalike target based on how closely they resemble your ideal customers.

4. Limit your lookalike audience based on geographic factors to increase relevance.

5. Choose a lookalike audience size that allows for an effective campaign within your budget.

6. Build creative that is designed for users who might be unfamiliar with your brand.

7. Test your campaigns against demographically or keyword targeted ads, as well as other types of lookalike audiences.

8. Analyze your top performing lookalike campaigns for key learnings about audiences most likely to engage and convert with your brand.