Research your competition for a virtual summit

1. Search for "your industry or niche" + "summit" on search engines like Google to find existing summits in your field.

Narrow down or expand your search if you’re not finding any results in your exact niche.

2. Search through relevant groups on social media, browse the Facebook Ad Library, and search Meetup or forums in your field to find examples of other summits taking place.

3. Search for products related to your field on sites like Amazon, TrustPilot, or Google Shopping, to identify the products being sold, problems being solved, and problems are left unsolved that you could tackle in your next summit.

Identify the products being already sold and look for feedback that indicates what people are missing.

4. Create a list of what people in your market like about the products currently sold to use as guidelines for the structure of your virtual event.

These points will make great guidelines for your virtual event because they demonstrate exactly what your target market wants.

5. Find opportunities to differentiate yourself by asking questions like, "What gaps do other summits or products leave open in the field?" and, "What are people who already spent time and money on other events and products missing?"