Do eye-tracking tests for optimization

1. Decide if the eye-tracking testing investment is necessary based on what type of results you’re looking for and what tests you’ve already run.

2. Define the specific test objective, goals, key metrics, and desired deliverables.

3. Design the tasks that users will perform during the test.

4. Recruit participants with consent to perform eye tracking.

5. Gather and prepare eye-tracking equipment, software, and testing room.

6. Perform a pilot test and adjust your tests with your learnings.

7. Calibrate by tracking the participant’s eyes as they perform a practice task.

8. Facilitate test sessions.

9. Compile all results into a heatmap, gaze plot, gaze replay, or areas of interest maps.

10. Analyze eye-tracking results along with other usability test results to gain insights into user behavior.