Create a dynamic brand kit

1. Write down the core assets of your brand that make it impactful and unique within your market or industry.

Include your unique value proposition, slogan, logo, tagline, or what makes you stand out from the competition. The assets are what make your brand essential, valuable, and important to your industry or market. You will use these to create the brand kit. This information should be in the language of your brand statement or executive summary.

2. Perform market research on the audience for your brand kit.

Discover what the target demographic and user expects from a brand like yours. Before you design, write, or create any branding materials, you must focus on the audience you are targeting and what they expect from a brand like yours.

3. Choose the colors, icons, photos, and illustrations that communicate your brand & use a consistent font across all your branding materials.

Create an online mood board of similar brands to inspire your choice of colors, typography, images, and other visuals.

4. Identify the three keywords that describe your brand in this way. These words should attempt to connect with your target audience.

People are looking for authenticity. The words you choose should be synonymous with your brand’s identity.

5. Create your essential logo, typography, color palette, icons, photography, and illustrations in a design tool, such as Canva or Figma.

Organize these elements in a shareable folder that identifies them as your brand kit.

6. Create consistent graphics with a rotating color palette.

The colors that you’ve chosen for your brand must remain consistent. You can keep your target audience’s attention by rotating through your color palette to create different versions of your icons, illustrations, and photography.

7. Incorporate your brand words into slogans and pithy copy.

Long sentences and paragraphs do not belong in a brand kit.

8. Identify the platforms where you will promote your brand.

From your website to social media, you need to identify where your target audience will interact with your brand. If you are in a pre-launch phase, you can perform market research to see where your competitors promote theirs.

9. Create templates specifically for your website and social channels.

Having brand consistent templates allows you to create on-brand content more easily.

10. Experiment with your brand kit to determine which graphics, colors, and language are landing.