Connect with the user through written content

1. Define who your target audience is.

2. Conduct or review buyer persona and voice-of-audience research.

3. Find topic ideas that your audience is interested in or that address your audience’s questions.

4. Use second person point-of-view in written content.

5. Use storytelling and emotion.

6. Write with a conversational tone.

7. Use words your audience is familiar with or uses.

8. Make content easy to read, scan, and navigate.

9. Include a comment section on your blog and engage with user comments.

10. Track content engagement and traffic to iterate on content that resonates with your audience.