RESULTS NEED TO BE FAST

Performance Optimization for Businesses

Business & Product Strategy and Growth

We are entrepreneurs, creatives and engineers, who had many first hand successes and failures in solving business problems.

We believe that when it comes to building products and services companies tend to focus mostly on the role of technology and massively undervalue the role of service design. This is why our approach in product development is “experience-first”, starting with what your customers need and then finding the sweet spot between your business objectives and what is technically feasible.

We practice the above by building a consultancy with different materials. Instead of hiring consultants & project managers -we bring onboard Makers. They primarily understand how consumers think and act and know how to build solutions that cater to consumer needs. We then blend them into your product or brand teams. Such an approach safeguards the success of your products and services, and opposes the industry standard practice of putting in charge product owners who only have business or engineering backgrounds.

Our approach to partnerships is holistic. We rarely choose to partner for a small part of the product development cycle. We look for visionary companies we can work with as an integral part of their structure throughout the product development life cycle. And where possible we prefer to engage in Performance based partnerships, align our incentives and make money together. In cases we see fit we also act as angel-investors launching with our partners Joint ventures, putting aside the strict client-consultant relationship.

Finally, building a digital product besides a business opportunity is also an act of change and transformation. As change agents our practice is to transfer as much knowledge as possible inside your organisation and gradually become obsolete after making sure our partners have all it takes to grow their products without or with little external support.

The main goal for a Product Manager is not simply to ship software.
It’s to deliver business outcomes.

Whether or not you take anything else from our approach, the most crucial point is that you need to shift your mindset from PMs acting as project managers to becoming outcome-driven​.

Previous to setting up the consultancy we were busy growing digital-teams in lightning fast pace, pivoting new business models, investing in industries completely unknown to us, and making businesses and products thrive in the digital economy.

We approach Strategy from a different perspective. Strategy is more about setting priorities and consistently pursuing them rather than developing complex long-term plans which by the way never work in always changing environments. Instead we believe that a company’s culture and vision can work as the long-term compass for business success and transformation.

We are a Growth And Innovation Agency,
your Strategic Partner for Design & Implementing
Product Growth Marketing Processes.

Acquisition

Acquiring new customers means understanding what makes your customers tick. A successful company should have a continuous flow with prospects and be careful for not wasting money in the wrong channels

Activation

Having traction and visitors is good. But, what you really want is to put a name, (or email address :-)) behind every click. Nurturing visitors is the only way forward to optimize Customer Activation

Retention

Acquisition and Activation mean nothing if people don’t stick to your product or service. This is one of the most vital factors if you want to achieve sustainable growth. Retention is the essence of growth hacking.

Revenue

People who pay for using your product or service are those that put the real fuel to your company. Increasing MRR and finding new revenue streams is part of the Growth Hacking Mindset you need to have.

We are doing
Growth Hacking & PLG the right way.

Our process for Growth Marketing includes Marketing Automation, Conversion Rate Optimisation, Inbound Marketing, SEO Strategy, UX & Design Strategy for Growth, Outreach Marketing & Social Media. 

But, we do not do only this. We help you build a strong product that can growth 

How we help you increase
sales & users

attract

First thing’s first, we’ve got to create some buzz. We will implement a variety of inbound marketing channels and dynamic content creation in order to send your online presence, trustworthiness, and industry leadership skyrocketing! By generating traffic to your website, we can better target your ideal customers, segment them properly, and provide them with content that meets their specific needs.

delight

It’s not over once you’ve converted visitors to leads! They could be just browsing or ready to whip out their credit cards. It’s our job to figure out where they are in your sales funnel and deliver specific, curated content that aligns with their individual interests, needs, and challenges. Your sales team will know exactly when to reach out and close a deal or when it’s more appropriate to send over some additional information.

convert

After we’ve gotten their attention, it’s time to turn those excited visitors into potential leads for your business. Our strategy combines dynamic content with focused Calls-to-Action that entice your visitors to learn more about what your company has to offer. By integrating targeted blog articles, social media posts, e-books, and webinars with informative landing pages and clear forms, your sales team will know how to best reach out to new leads.

analyze

You can’t leave a flower bud unattended and expect it to blossom into a beautiful rose. A marketing campaign is useless without thorough analytics and measurement. Our team is committed to understanding your brand, what works with your audience, and what can be changed in order to stay aligned with your overall marketing goals

We always follow our 6 steps framework

01

Goal
what we hope to achieve.

02

Objective
measure our success.

03

Strategy
how to meet our objective.

04

Tactic
strategy exec to action.

05

Program
a collection of tactics.

06

Plan
actions2execution.

What we help you with

Growth Hacking

We assist clients arriving at a unique brand proposition resulting into a lasting competitive advantage. Our expertise covers the whole spectrum of services:

  • Build and manage process improvements to increase efficiency in campaign deployment, tracking, reporting, and conversion.
  • Lead the implementation of large complex digital programs to drive revenue and build brands.
  • Benchmark marketing performance, processes, and measurement against industry best practices, through gap analysis, develop a roadmap for improvements and business case for undertaking necessary changes.
  • Deliver omnichannel customer experiences, conceptualize, draft and edit brand messaging, strategic plans and campaigns.
  • Develop and refine marketing campaigns through Google Ads, Facebook Ads, and other digital properties and platforms.
  • Ensure brand, design, and tone of voice guidelines are clear, practical and workable and can be delivered across channels.
  • Work with the product team on website look & feel to ensure great brand experience.
  • Build & Audit the sales team and create a process to increase closed accounting and new users recruiting.

Startup Consulting

We provide guidance in tackling business challenges, addressing strategic challenges, and bringing growing businesses to greater heights. We help entrepreneurs, innovators, early-stage startups, and incubators implement business processes, launch new products, enter new markets, commercialize breakthrough ideas, or simply to think bigger:

  • Develop individualized solutions for start-ups and high paced organizations.
  • Work effectively with founders, executives, and senior staff to set and achieve business objectives.
  • Develop marketing strategy and roadmaps for digital channels.
  • Collaborate with marketing team members and across lines to achieve business objectives.
  • Ensure brand, design, and tone of voice guidelines are clear, practical and workable and can be delivered across the range of channels.
  • Work with the product team on website look & feel to ensure great brand experience.
  • Work with the product team on website look & feel to ensure great brand experience.
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Performance Optimization Steps

we help you optimize your conversion rate, funnels & your growth hacking techniques

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Performance Optimization Steps

we help you optimize your conversion rate, funnels & your growth hacking techniques

Revenue Growth without the Guesswork

Without data, we’re just another person with an opinion. We work based on the lean startup principle: we conduct experiments, analyse the results and scale the marketing tactics that have generated positive ROI. By the way, this approach drastically reduces waste in your media budget.

We are both thinkers and doers. It all starts with creating a strategic growth plan, based on your business KPI’s. But we also know that proper execution is equally important. And we like to get our hands dirty!

We do this in a sprint of 48h to make sure we do not waste your time.

No matter who you are,
we’ve got what you need.

CASE STUDY

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