Optimize the Page Experience

In June 2021, Google began rolling out the “page experience update” to its ranking algorithm.

Thanks to that update, it’s now more important than ever to optimize your content’s loading speed, mobile friendliness, and security.

To see how your website is doing on page experience factors, check out the Page Experience report in Google Search Console.

It looks like this:

Google Page Experience report

The three main factors that go into Page Experience are:

  • Core Web Vitals: according to Google, Core Web Vitals include the “speed, responsiveness, and stability of the page loading experience for users”. It’s basically a measure of page loading speed: faster = better.

    Tip: one of the fastest ways to improve your content’s loading speed is to compress its images. Image optimization software like TinyPNG or ShortPixel are great for this. You can also use PageSpeed Insights to see which parts of your webpage take the longest to load.

  • Mobile Usability, which is just what it sounds like: whether your website’s pages are mobile-friendly.

    Tip: you can see whether Google considers a specific page to be mobile-friendly using this tool.

  • HTTPS: whether your website uses HTTPS on most or all of its pages.

    Tip: here’s Google’s guide on how to implement HTTPS, if you haven’t already.

In addition, Google has said that security issues and intrusive ads can hurt page experience (and therefore rankings).

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