Growth Through E-Mail Advocacy/ Referral Growth

Dropbox encouraged users to spread the word “virally” by social media and e-mail. There was a natural symmetry between the product and the marketing channel. Users wishing to share files via Dropbox would naturally have to tell e-mail recipients about the channel. To access files, they in turn would have to sign up for the service. https://www.capterra.com/referral-software/

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