Are you an international company? Have language settings

Having an international audience means you are interacting with people who speak different languages. Make sure your site offers a wide variety of language settings, and do A/B testing of whether changing the language is actually reaching that particular community better, for instance, find out if French people are more likely to come across your site if you have a French language setting. These results will let you know which languages are worth translating. This guide has all the details on how to perform this hack.