Pencil is a Creative AI Platform used by the world’s best brands and agencies. It generates performance ad copy and video that’s predicted to be effective, creative and on-brand.
GPT-3 allows Pencil to go beyond generating product descriptions, and begin to generate entirely new narratives around a brand or product. For example, pitching a flashlight in an ad by first establishing that working in the dark can be dangerous. This makes Pencil’s ads more compelling to potential customers, and therefore more effective for brands.