Subscription Bookings

At the highest level, the Subscription Bookings metric is defined as the ACV of a contract’s Subscription Revenue. We use annual values because all Go-To-Market benchmarks are expressed in annual values. Plus, industry professionals, whether they are investors or operators view the company’s metrics on an annual basis. Another reason is that operators manage the business on an annual time period. Budgets are created for a given fiscal year. Sales Incentive Plans (SIP) are based on annual quotas and annual attainment milestones for payments. We report on Subscription Bookings separate from all other revenue streams because this revenue is the most critical to the success of the business.

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