Signup-to-PQL Rate

The percentage of prospects that complete profile and in-product engagement requirements to become product qualified leads (PQLs). It is calculated by dividing the number of PQLs by the number of signups. The signup-to-PQL rate provides insights into how effectively your company engages prospects in the early stages of reaching initial value.

Note: In some cases, it makes sense to analyze signup-to-PQL rate in terms of individual and account signups.

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