Sales Accepted Leads (SALs)

are marketing qualified leads (MQLs) that have met certain agreed-upon criteria usually based on propensity or intent to purchase. Once the sales team has accepted these leads, Sales Development Representatives (SDRs) will contact the lead to confirm marketing’s assessment of the lead and to determine the degree to which the prospective customer fits with the Ideal Customer Profile. The SDR will also begin identifying the prospective customer’s employees who are most important to the purchase decision.

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